VERA
Visibility Engine for Revenue Action

See what's about to cost you revenue — and act before it does.

VERA turns your CRM, calls, and support signals into a prioritized action feed — so every CSM and revenue leader opens to the handful of accounts that actually need them today. Governed, vendor-agnostic, and yours to white-label.

Where revenue teams start their day.

Isolated deployment per tenant · No vendor lock-in · Your brand.

app.veragtm.com

What needs my attention

12 accounts ranked · updated just now

CSM view
  • Northwind LabsRenewal

    Churn risk up · renewal in 21 days

    3/10
  • BlueBeamAt-risk

    No touch in 34 days · sentiment dipping

    4/10
  • Atlas FreightSupport

    2 high-priority cases open

    6/10
  • Vertex MobilityAdoption

    Usage trending down 18%

    6/10
  • Cedar & BloomUpsell

    Expansion signal in last call

    8/10

Connects to your stack — every source governed through VERA MCP

SalesforceHubSpotAvomaSnowflakeSlackClariGmailGoogle Calendar
The product

Everything a revenue team needs to act early

VERA doesn't just show you dashboards. It tells you what to do next — and lets you do it, safely, without leaving the feed.

What needs my attention

Not another account list. A ranked action feed where urgency = severity × renewal-time pressure, so every CSM opens to the five things that actually move the number today.

Health & churn scoring

Deterministic 1–10 health and inverse churn-risk scores derived from usage, activity, support load, and renewal proximity — each expandable to the evidence behind it.

Sentiment from real signals

Relationship sentiment scored from actual cases, emails, and calls — not a survey nobody filled out. Governed LLM inference, cached and cost-capped.

AI CSM drafts

Context-aware follow-ups and check-ins drafted from the account’s real history. Fail-closed by default, reviewed before anything sends — never an autonomous outbound.

Governed write-back

Log a call or create a follow-up straight from the feed — every write passes through a propose → confirm gate, attributed to the real user, fully audited.

White-label & vendor-agnostic

Your brand, your CRM, your fields. Customization lives in config, never a forked codebase — so VERA looks like your product and bends to your data model.

Who it's for

Built for the whole revenue team

VERA meets each role where they work — from the CSM's morning triage to the leader's portfolio rollup.

Customer Success Managers

Open to a ranked list of the accounts that need you today — and act on them without leaving the feed.

Account Managers

See renewal risk and expansion signals early, with the evidence behind every score.

CS & Revenue Leaders

Roll up portfolio health across the team, and know where to coach before the number slips.

RevOps

White-label, vendor-agnostic, governed. Map your fields in config and keep one auditable data path.

How it works

One governed path, four composable layers

No layer ever touches a vendor directly. Every byte of CRM data and every model call flows through your own VERA MCP gateway — which is what keeps VERA vendor-agnostic, governed, and isolated per tenant.

1App

What your team sees

The CSM workspace and revenue-leader views — the attention feed, account intelligence, and governed actions. Talks only to MCP.

2MCP

The governed gateway

Every byte of vendor data and every model call flows through one governed door — auth, RBAC, per-user credentials, a write-gate, caching, and usage budgets.

3Worker

Keeps it fresh

Scheduled sync, embeddings, and scoring feed an isolated per-tenant mirror — so the app is fast and your CRM isn’t getting hammered by live reads.

4Crews

The AI tier

Multi-agent analysis — account health narratives, coaching, briefings — all reading through MCP, all inference governed. Opt-in, not forced on day one.

Your teamAppVERA MCPSalesforce · HubSpot · Avoma · …
Trust & governance

Built for teams that can't hand-wave security

VERA's architecture makes the safe thing the default. Isolation, governance, and audit aren't add-ons — they're how the system is wired.

Isolated deployment per tenant

A separate database, instance, and URL per customer. Hard data isolation by deployment — not a shared multi-tenant table with a WHERE clause.

One governed data path

No layer ever touches a vendor SDK directly. All CRM data and all model inference route through your VERA MCP instance, where auth, RBAC, and the write-gate live.

Per-user identity, not a shared key

Each user’s reads and writes run as their own OAuth identity through MCP, enforced at the database with row-level security — so people see only their portfolio.

Pricing

Modular by design — start with visibility

App + MCP is a complete product on its own. Add the AI tier when you're ready. Every plan is an isolated, white-labeled deployment — talk to us for a quote tailored to your team.

Visibility

App + MCP. The complete, sellable core.

$79/ seat / mo

$499 / mo minimum · billed annually

  • CRM account & portfolio visibility
  • The “what needs my attention” action feed
  • Health & churn scoring with evidence
  • Governed write-back (propose → confirm)
  • RBAC, per-user OAuth, full audit trail
  • White-label branding & field mapping
Most popular

Intelligence

Add the AI tier — Worker + Crews.

$129/ seat / mo

$899 / mo min · ~4,500 AI credits / seat included

  • Everything in Visibility
  • Relationship sentiment from real signals
  • AI CSM drafted follow-ups (reviewed)
  • Embeddings & semantic recall
  • Multi-agent account-health analysis
  • Governed, budget-capped LLM inference

Enterprise

For multi-team and multi-tenant operators.

Custom

Multi-team & multi-tenant

  • Everything in Intelligence
  • SSO & custom domains
  • Cross-tenant provisioning & releases
  • Cross-tenant observability & billing
  • Dedicated onboarding & success
  • Priority support SLA

Prices are per CSM seat, billed annually. BYOK (bring your own LLM key) is available on Intelligence from ~$99 / seat. AI usage beyond the included credits is $20 / 1,000 credits, or prepaid top-up packs.

FAQ

Questions, answered

Each tenant runs an isolated mirror (its own database) kept in sync through your VERA MCP instance — never via a direct vendor SDK. The mirror makes the app fast and keeps your CRM from being hammered by live reads. It is your deployment, isolated from every other customer.

Stop finding out about churn at the renewal.

See VERA running against your own CRM in a 30-minute walkthrough. We'll stand up an isolated tenant and show you your real accounts, ranked.